The Signal — GTMxCON https://gtmxcon.com/news Go-to-market, rewritten weekly. Agentic GTM news from GTMxCON. en-gb Sat, 12 Sep 2026 03:44:04 +0000 https://gtmxcon.com/assets/og/mark-512.pngThe Signalhttps://gtmxcon.com/news Heydiga Raises €5.5M to Put an AI Receptionist on the Phones of Spanish Car Dealerships, Hair Salons and Cafés https://gtmxcon.com/news/heydiga-raises-5-5m-to-put-an-ai-receptionist-on-the-phones-of-spanish/ https://gtmxcon.com/news/heydiga-raises-5-5m-to-put-an-ai-receptionist-on-the-phones-of-spanish/ Fri, 11 Sep 2026 09:00:00 +0200 The Barcelona startup's agents handle inbound calls, WhatsApp and chat for around 200 business clients, including dealerships for Audi, Seat and Toyota, the Marco Aldany hair chain and the East Crema Coffee café group, resolving over 78% of conversations without a human. STARTUPS VOICE AI SPAIN Klaviyo Opens 260 MCP Tools and 490 APIs So Any Outside AI Agent Can Read, Write and Act on Its Own CRM Data https://gtmxcon.com/news/klaviyo-opens-260-mcp-tools-and-490-apis-so-any-outside-ai-agent-can/ https://gtmxcon.com/news/klaviyo-opens-260-mcp-tools-and-490-apis-so-any-outside-ai-agent-can/ Fri, 11 Sep 2026 09:00:00 +0200 Klaviyo calls it headless architecture: it stops assuming a person sits in front of the screen. An agent, whether built on Anthropic's Claude, OpenAI's ChatGPT or elsewhere, can now research a brand's data, build a campaign and put it live without anyone opening Klaviyo's interface. MARTECH MCP GOVERNANCE Salesforce Completes Its Acquisition of Fin, Whose AI Agent Resolves 76% of Customer Conversations End to End https://gtmxcon.com/news/salesforce-completes-its-acquisition-of-fin-whose-ai-agent-resolves-76/ https://gtmxcon.com/news/salesforce-completes-its-acquisition-of-fin-whose-ai-agent-resolves-76/ Thu, 10 Sep 2026 09:00:00 +0200 Salesforce has closed its acquisition of Fin, the company formerly known as Intercom, bringing an AI customer service agent with a 76% end-to-end resolution rate into the Agentforce portfolio. SALESFORCE M&A CUSTOMER SUPPORT Mercadona Replaces Eight Years of Algolia With an In-House Search Engine Built on Claude Code https://gtmxcon.com/news/mercadona-replaces-eight-years-of-algolia-with-an-in-house-search/ https://gtmxcon.com/news/mercadona-replaces-eight-years-of-algolia-with-an-in-house-search/ Thu, 10 Sep 2026 09:00:00 +0200 Mercadona Tech has replaced Algolia, its search provider of eight years, with an internal engine built using Anthropic's Claude Code, a system that now handles 4.4 million searches a week and drives 30 to 35% of products added to carts. RETAIL SEARCH CLAUDE CODE Google Cloud Gives Deutsche Bank an AI Agent That Shrinks Portfolio Risk Analysis to Under Five Minutes https://gtmxcon.com/news/google-cloud-gives-deutsche-bank-an-ai-agent-that-shrinks-portfolio/ https://gtmxcon.com/news/google-cloud-gives-deutsche-bank-an-ai-agent-that-shrinks-portfolio/ Wed, 09 Sep 2026 09:00:00 +0200 Deutsche Bank was the design partner for Google Cloud's new Gemini Enterprise for Financial Services, built specifically for regulated banking workflows, and its Financial Research Agent now pulls company data, market signals and performance indicators into a single briefing in under five minutes. FINANCIAL SERVICES GOOGLE CLOUD RISK Telefónica Launches an AI Assistant to Modernize Customer Service at Bizum https://gtmxcon.com/news/telefonica-launches-an-ai-assistant-to-modernize-customer-service/ https://gtmxcon.com/news/telefonica-launches-an-ai-assistant-to-modernize-customer-service/ Wed, 09 Sep 2026 09:00:00 +0200 Telefónica Tech, the operator's technology and cybersecurity unit, has built a new virtual assistant to handle digital customer service for Bizum, Spain's dominant peer-to-peer payment app. PAYMENTS TELEFÓNICA TECH CUSTOMER SERVICE Pandora Hands 60% of Customer Support to an AI Agent Named Gemma https://gtmxcon.com/news/pandora-hands-60-of-customer-support-to-an-ai-agent-named-gemma/ https://gtmxcon.com/news/pandora-hands-60-of-customer-support-to-an-ai-agent-named-gemma/ Tue, 08 Sep 2026 09:00:00 +0200 Gemma, Pandora's AI concierge built on Salesforce Agentforce, now resolves 60% of routine support requests during peak traffic without a human touching them, and the jewelry brand says customer satisfaction has climbed 10% since launch. AGENTIC CX RETAIL SALESFORCE AGENTFORCE Anthropic Brings Claude to Amadeus With Two New Tools for Travel https://gtmxcon.com/news/anthropic-brings-claude-to-amadeus-with-two-new-tools-for-travel/ https://gtmxcon.com/news/anthropic-brings-claude-to-amadeus-with-two-new-tools-for-travel/ Tue, 08 Sep 2026 09:00:00 +0200 Amadeus is building two Claude-based tools for the travel sector: a developer kit for querying flight and destination data inside Claude Code in plain language, and a Cowork plugin that lets travel sellers research, create content and take action in one conversational interface. ANTHROPIC TRAVEL TECH DEVELOPER TOOLS