Europe's most-watched AI bet, told straight: what the agents replaced, what broke, and what got rebuilt. Leave with a calibrated sense of how far to push your own rollout — and where the human line sits.

Agents are taking the work; now decide what happens to the people. Enterprises that chose opposite paths — and have the numbers to show for it — debate which call pays off, and when. Walk out with a framework for your own.

Honest conversation between enterprise leaders whose agents made it through a second budget cycle. The real numbers: what got renewed, what got cut, and what they'd deploy first if starting today.

Cold outreach isn't dead; the volume era is. Operators running signal-based, agent-written pipelines show what reply rates look like now, which stacks actually work, and how lean teams outproduce full SDR floors.

Campaign production that took weeks now takes days at a fraction of the cost. Marketing leaders living that shift on where the freed budget goes — media, brand, people, agencies — and where the brand-risk line sits.

Your next customer is asking ChatGPT, not Google. The practitioners measuring and winning AI citations show what actually moves visibility — and what's folklore. Leave with a concrete playbook for getting your brand into the AI answers.

Most teams bought AI outbound; few publish the results. Revenue leaders who ran the programs share what actually happened — the wins, the write-offs, and the quieter second wave that's delivering. Skip a year of expensive trial and error.

Hundreds of ad variants a week; no shoots, no creators. The people running AI-generated performance creative at scale share their testing loops, their numbers, and where the brand-safety line sits.

Spain quietly runs some of Europe's largest enterprise AI deployments. The leaders behind them discuss the decision, what scaled, what died, and what a full rollout really delivers beyond the press release.

AI now answers — and places — millions of calls that book meetings, qualify leads, and take reservations. The builders behind those numbers on connect rates, compliance, and what customers actually accept. Decide, with evidence, whether the phone is your next AI channel.

Analysts now project that by 2028, 90% of B2B buying will run through AI agents — over $15 trillion in spend. What selling looks like when the other side of the table is a machine, and how to be ready before your buyers automate first.

The read on the capital map: what investors are funding, what they're passing on, and where consolidation hits next. Whether you build, buy, or back these tools, leave knowing which bets the smart money is placing for 2027 and beyond.