Heydiga Raises €5.5M to Put an AI Receptionist on the Phones of Spanish Car Dealerships, Hair Salons and Cafés

The Barcelona startup's agents handle inbound calls, WhatsApp and chat for around 200 business clients, including dealerships for Audi, Seat and Toyota, the Marco Aldany hair chain and the East Crema Coffee café group, resolving over 78% of conversations without a human.

What stands out is the client list itself. This is not another AI tool selling into tech-forward early adopters, it is landing inside small and mid-sized local businesses, the exact segment that has historically been the slowest and most skeptical adopter of anything labeled AI. A car dealership's front desk and a hair salon's booking line are about as unglamorous a use case as agentic AI gets, and that is precisely why the 78% resolution rate matters: it is happening in an environment with none of the forgiveness a tech-savvy customer base usually provides.

“A car dealership’s front desk and a hair salon’s booking line are about as unglamorous a use case as agentic AI gets.”

A top-1% seed round

The round itself is notable on its own terms. Led by 6 Degrees Capital, the €5.5M raise sits among the top 1% of Spanish seed deals in this category, a strong signal of investor appetite for agents that genuinely act on a call rather than simply answer questions and route the caller elsewhere.

heydiga is barely 14 months old, founded by alumni of Jobandtalent, Tuenti and Hawkers, three companies with their own track record of building fast in the Spanish market. That pedigree, paired with a seed round of this size at this stage, points to a founding team that investors are betting can scale a genuinely unglamorous product into a category leader.

For anyone tracking where agentic AI is actually landing in Spain versus where it is merely being pitched, small and local service businesses just became a data point worth watching closely.